Absolut’s #LoveisLove campaign hires a lesbian director to pull off surprise proposal

Out filmmaker Molly Schiot worked with Absolut on a surprise proposal video as a part of their new #LoveisLove campaign, and the results are romantic, beautiful and emotional all-around. Amanda thought that she was part of a documentary about LGBT relationships, but her girlfriend, Paige, was planning to give her a huge moment with the help of family, friends and a filmmaking crew.

“The proposal had to be kept secret from Amanda for the entire span of production to keep the proposal authentic,” Molly said. “Paige and I had to have code words and met secretly to create this.  I was caught up in a very stressful web of lies but in the end when Amanda said ‘Yes,’ I could take a breath, and that night I think I slept deeper than I ever had.”

Molly, who has directed films for ESPN’s 30 for 30 and curates the Butch History Instagram account, said her favorite part of the short film was shooting in the water with the couple. “I could just swim around with the DP and not say a word, which meant the secret would not come bursting out of my mouth,” she said.

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The goal of #LoveisLove is to show Absolut’s continued support of the LGBT community. The liquor distributor has been a longstanding ally to gays and lesbians, and their hiring an out lesbian director to helm this piece says they are planning to keep growing in their championing of equality.

Molly said she hopes that people who watch the spot will reach outside of our community and to the heart of the “non-supporters or on-the-fencers.”

“These two beings are so kind and genuine and I truly believe that listening to them and seeing how supportive they are of one another, can open up minds, even if it is just a little,” Molly said. “Paige is from a state that does not support gay marriage, so I know this piece was especially important to her. It’s like what Ruth Bader Ginsburg said: ‘In recent years, people have said, “This is the way I am,” and others looked around, and we discovered it’s our next-door neighbor — we’re very fond of them. Or it’s our child’s best friend, or even our child. I think that as more and more people came out and said that “This is who I am,” the rest of us recognized that they are one of us.’ Ruth is right.”